Samsung vs Apple: The game of musical chairs continues
The fight for supremacy in the premium smartphone segment between Samsung and Apple continues to create ripples in the Indian market. During the past two years, the war has attracted enough attention and evoked excitement among technology device freaks in the country. And in the latest round of the fight, Samsung again proved its dominance over Apple in the first half of the year. According to the latest data, during January and April, 2016, Samsung’s market share in the above Rs 30,000 price segment rose to 46%, compared to Apple’s 42%. The stark contrast and changing of leadership position on a regular basis can be traced in the fact that during the four months, preceding the period mentioned above, Apple used to hold similar market share and used to be chased by Samsung. During September and December, 2015, Apple’s market share in the premium segment was nearly 48%. While increasing promotion and distribution focus is usually attributed to such periodic change...