News

IPL viewership on Hotstar doubles in 2016   STAR India’s online video streaming platform Hotstar has more than double its reach (unique viewers) for IPL in the past one year. For all the games played until the play-offs (between April 9 and May 22), 80 million people used the service, compared with 35 million a year ago. The cash-rich   Twenty20   tournament came under STAR India’s digital ambit in 2014 when it was made available on   starsports.com . Last year, Hotstar was introduced, helping viewers see the tournament on the new app. The network seems to be on track to achieve the target of reaching100 million IPL viewers this year. “We have seen the adoption of Hotstar as primary screen increase significantly among the urban affluent youth. At 80 million (unique) viewers before the play-offs, I expect the platform to add another 15 to 20 million in reach over the last leg of the tournament,” says Ajit Mohan, CEO, Hotstar, STAR India. Total IPL watch t...

Other young players such as Jasprit Bumrah and Hardik Pandya, who impressed in the recent series against Australia, also found a place in the squad announced by BCCI Secretary Anurag Thakur after a meeting of the selection committee here today.  Read Full Article Over Here :  Business Standard News