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IPL viewership on Hotstar doubles in 2016

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IPL viewership on Hotstar doubles in 2016   STAR India’s online video streaming platform Hotstar has more than double its reach (unique viewers) for IPL in the past one year. For all the games played until the play-offs (between April 9 and May 22), 80 million people used the service, compared with 35 million a year ago. The cash-rich   Twenty20   tournament came under STAR India’s digital ambit in 2014 when it was made available on   starsports.com . Last year, Hotstar was introduced, helping viewers see the tournament on the new app. The network seems to be on track to achieve the target of reaching100 million IPL viewers this year. “We have seen the adoption of Hotstar as primary screen increase significantly among the urban affluent youth. At 80 million (unique) viewers before the play-offs, I expect the platform to add another 15 to 20 million in reach over the last leg of the tournament,” says Ajit Mohan, CEO, Hotstar, STAR India. Total IPL watch t...

Virat Kohli set a new record by scoring his fourth century

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ViratKohli set a new record by scoring his fourth century Man-of-the-match  Virat Kohli  set a new record by scoring his fourth century (113 in 50 balls with 8 sixes and 12 fours) in this  IPL  season and Chris Gayle returned to form by hitting 73 in 32 balls with 8 sixes and four boundaries. Desperate efforts by Vijay to break the partnership or get either of them out early failed as Kolhi and Gayle were in full cry and batted with disdain. While the first 50 came in 4.4 overs of the six-over power play, the first 100 of RCB's innings came in 8.5 overs. Though Vijay used as many as five bowlers to contain the openers, there was no respite for Kings till Gayle got caught by David Miller of Arshad Patel ball in 11 over when RCB score was 147 on the board. After in-form AB de Villiers was bowled for a duck in 12th over, keeper K.L. Rahul joined Kohli to take the score to 199 when the skipper was caught by Miller off Sandeep Sharma ball at 113 comprisin...