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Pawan Goenka says not sure about selling cars in phase-II M&M, which is competing with rival   Tata Motors Electric Cars   in the country’s largest electric car tender, said the company finds it “difficult” to comprehend the latter’s pricing in the tender. Tata Motors quoted a price of Rs 10.16 lakh for its electric Tigor sedan in the tender for 10,000 electric cars when M&M offered to sell its e-Verito at approximately Rs 12 lakh (both prices are exclusive of the goods and services tax). “This pricing is difficult for us to comprehend given the fact that we have been in the business for more than five years and have good knowledge about the industry,” Pawan Goenka, managing director at M&M, said in a conference call on Thursday. Also Read :  Tata Motors Wins Bid To Sell 10,000 Electric Cars Tata Motors emerged as the lowest bidder in the tender and is selling 250 of the order for 400 units in the first phase. EESL, which invited the bids...

Upping the ante in the crowded compact sedan category, Tata Motors on Wednesday launched   Tata Tigor , its third product in the tax-efficient sub-four metre sedan segment. The biggest selling point for Tigor is its aggressive pricing. At Rs 4.7 lakh for the base petrol variant, Tigor is now the cheapest compact sedan in the country and even undercuts Tata’s existing models. For example, the largest-selling car in the segment - Swift Dzire - starts at Rs 5.27 lakh, while the base petrol version of Indigo CS, from the Tata stable, is priced at Rs 5.03 lakh. Besides Indigo CS, Tata Motors also sells the Zest in the segment, but has not been able to break the dominance of Maruti Suzuki’s Swift Dzire in the category. The compact sedan and hatchback category, accounted for over 40% of car sales in January 2017, at over 114,000 units. Maruti accounted for 56,000 cars in the category, with Swift Dzire selling over 18,000 units in January 2017. The Tata Tigor 1.2-litre petrol m...