New a/c rules to hit FMCG firms' revenues
New a/c rules to hit FMCG firms' revenues Ind-AS, the new accounting standards that came into effect from April 1, might squeeze the revenues of fast moving consumer goods (FMCG) companies by up to eight per cent in 2016-17. The key cause is deduction of sales promotion expenditure from the revenue figure, hitherto part of the profit & loss (P&L) statement under the earlier IGAAP accounting norms. In the just-concluded June quarter, for instance, the top line of the country's largest consumer goods company, Hindustan Unilever (HUL), was affected by 2.6 per cent or Rs 214 crore under Ind-AS. Godrej Consumer Products’ revenue was squeezed 10.4 per cent. Sunil Duggal, chief executive, Dabur India, said six to seven per cent of its FY17 revenue would be hit. “Some part of promotional expenditure, mainly below-line expenses, will be deducted from revenue, expected to be around Rs 600 crore,” he said. Vivek Karve, chief financial officer, Mari...