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Showing posts with the label Adidas

Is Virat Kohli signing up as brand ambassador for Puma?

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Latest News   : Indian cricket captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement deal with rival Adidas. Kohli and Adidas parted ways amicably in November 2016 and highly placed sources say the cricketer has been on the lookout for a sportswear sponsorship since then. As things stand,   Virat Kohli   has 16 brands in his endorsement portfolio, including bat sponsor MRF. A potential sportswear deal then with Kohli will include one which involves other parts of his kit, namely his shoes, pads and gloves. Even then, Kohli is unlikely to go below the Rs 10 crore a year that Adidas paid him for three years. A mail sent to Puma India elicited no response till the time of going to press. Kohli’s manager Bunty Sajdeh, who is chief executive officer of Cornerstone Sports and Entertainment, said the news was speculative and there was no truth in it. While Puma has had a brand endorser in cricketer Yuvraj Singh sinc...

Nike beats Adidas 2-0 in Euro 2016 finals

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Nike beats Adidas 2-0 in Euro 2016 finals For the first time in three decades of modern sports sponsorship,   Adidas   won't have a team playing in the European Championship final. Even worse: when host France and Portugalmeet on Sunday in Paris, everyone will be wearing jerseys emblazoned with   Nike   and its ubiquitous swoosh. The two have battled in the $5 billion global soccer market since the 1990s. And nothing is more attractive to them as top national and club team jerseys   Read More