Grofers shuts down operations in nine cities
Hyperlocal grocery delivery app Grofers has reportedly shut down operations in nine cities. According to reports, the company will no longer deliver to Bhopal, Bhubaneswar, Coimbatore, Kochi, Ludhiana, Mysuru, Nashik, Rajkot and Visakhapatnam. The firm had launched a big television campaign in November 2015, hoping to get more traffic to the site, but the demand petered out in December. ALSO READ: US expects Pak to act against Pathankot attack perpetrators Grofers secures $120 million in series C funding from SoftBank The nine cities, a source said, were not bringing enough orders to sustain the push. The source added the company had started operations in these cities to avoid “disappointed customers” who would download the app after seeing the advertisements and get no service. “We thought they may give the app a bad rating, which would damage the reputation.” Read More