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Showing posts with the label Kolkata Knight Riders

IPL 2018: Kolkata beat RCB by 6 wickets; Chirs Lynn scores match-winning 68

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In 29th match of Vivo IPL 2018 Kolkata Knight Riders won it by 6 wickets against Royal Challengers Banglore. Chris Lynn made match-winning 62 In the 29th match of Vivo Indian Premier League ( IPL 2018 ) Kolkata Knight Riders (KKR) defeated Royal Challengers Bangalore (RCB) by 6 wickets at M Chinnaswamy Stadium in Bengaluru. KKR pulled up a great show with the bat and chased the target of 176 runs on the last over. RCB bowlers could not get an early breakthrough and dropping Chris Lynn on 7 runs cost RCB the match as he went on for a match-winning knock. There was a little contest in the last few overs as wickets fell, but overall it looked like a one-sided match as RCB bowlers and fielders failed to perform. After winning today's match Kolkata Knight Riders consolidated their position in Vivo IPL points table with 8 points. Kolkata Knight Riders  innings update: Over by over Over 1: Chris Lynn and Sunil Narine to open for KKR. Tim Southee to start off for RCB. Sin...

Branding googlies for late entrants

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If cricket is a religion in India, the Indian Premier League (IPL) is a coliseum - the ultimate stage for the clash of the titans. In its ninth edition, the country's biggest and most successful sporting property is offering cricket lovers,advertisers and marketers an opportunity to pull their weight behind two new franchises - Gujarat Lions andRising Pune Supergiants (RPS). The debutants are up against established brands such as Kolkata Knight Riders(KKR), Mumbai Indians and Delhi Daredevils who as first movers command a strong legacy and massive fan following. As late entrants, do   Gujarat Lions   and RPS have it in them to emerge as challenger brands and up the ante against veterans? What will it take for the rank outsiders to break through the clutter? Are there any brand managementlessons to be learnt from success stories scripted by late entrants in highly competitive markets like fast-moving consumer goods (FMCG), mobiles and automobiles? "A late entrant has ...