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Maruti Suzuki struggles to meet demand for Baleno

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  Customers who booked the Baleno,  Maruti Suzuki ’s latest premium hatchback, may have to wait for up to six months for delivery. The company is struggling to meet demand and production can only be increased at the cost of other models. The country’s biggest car manufacturer is facing production constraints with the Baleno forcing it to juggleoutput between domestic and export markets. The Baleno is among the top selling cars with unserviced bookings of 55,000 units and sales of 44,000 units in just six months. Maruti Suzuki India (MSIL) started exporting the hatchback in January to Europe and Japan, leading to lower supply in domestic market, a consistent fall since December. Domestic volumes of Baleno dipped 41 per cent in March to 6,236 units, lowest since its launch, compared with 10,572 units in December, the best month so far. This is even as the exports have more than trebled in the past three months to close at 5,600 in March from 1,800 in January, accor...

Bajaj Auto bets big on its brand Pulsar

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Despite a string of brand failures around it, Pulsar has managed to stand out from the crowd. With not less than eight models under its fold, Pulsar has been the most hardworking brand for Bajaj Auto, India’s second-largesttwo-wheeler manufacturer.  Read Articles