Eicher CEO downplays Bajaj claims, says not easy to unseat Royal Enfield
Enfield enjoys almost the entire 250-350 cc motorcycle market in country Royal Enfield, well known for its bullets, said it is not going to be easy for any new entrant to unseat the company. Bajaj Auto, which entered the 350-500cc motorcycle segment in December, claimed to have overtaken Royal Enfield in February in volumes. “If you look at the 250 cc plus motorcycle market in India, every 19 of 20 products are sold by us…that is a reality. It is not that easy to unseat someone who is doing this,” Siddhartha Lal, managing director and chief executive officer of Eicher (which owns Enfield) told Business Standard . Bajaj’s claim was based on one month’s performance of the Dominar, its new 373cc premium sports motorcycle. Also Read: Not worried about Bajaj, says Royal Enfield chief Japanese two-wheeler major Honda is also reported to be working on a motorcycle to cater to this segment. “It is very clear. There will be people entering. There is no dou...