Aamir damaged India's brand identity, says DIPP secretary

Actor Aamir Khan damaged the “brand India” while being the brand ambassador of the celebrated ‘Incredible India’ campaign, a senior official has said. Defending the exit of Khan from the campaign, Secretary, department of industrial policy and promotion (DIPP),Amitabh Kant said the actor, by terming India an 'intolerant country’, worked against his role as that of a brand ambassador. “A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India’ promotes the country as 'incredible’,” Kant told reporters on the sidelines of a convocation here on Monday. “But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador,” Kant said. ALSO READ: Would Love To Be Incredible India Ambassador: Akshay Ram Madhav Takes Dig At Aamir, Says He Should Preach To Wife Leave Me Out Of Incredible India Ambassador Debate: SRK Lots Of Suggestions On New Face...