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Chennai-based ChuChu TV hits top slot with 17.5 million subscribers

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ChuChu TV's biggest strength is its dominance in the pre-school space on YouTube Chennai-based  ChuChu TV  Nursery Rhymes and Kids Songs, an online channel for pre-school kids became the biggest in this segment on YouTube with 17.5 million subscribers earlier this year. Its eight channels offer four languages – Tamil, Spanish, French and Portuguese. Their total number of subscribers is over 25 million, up from 14.3 million last year, according to Vidooly, a video intelligence firm. It is now, after T-Series and Sony Liv, the third most subscribed YouTube channel in India and among the 100 most subscribed globally. Vinoth Chandar, co-founder, chief executive officer and creative director, explains: “Most of the numbers are from YouTube because Roku, Amazon or other platforms don’t give statistics.” Even if they did, the fact is that more than 80% of the traffic for ChuChu TV comes from YouTube. Every strategic investor who has checked it out worries about ...