News

Airtel 4G service is now available in all 22 telecom circles of the country Bharti Airtel, India's largest telecommunications services provider, announced the launch of its 4G services in Jammu & Kashmir, completing a national rollout. With the latest launch,   Airtel 4G   service is now available in all 22 telecom circles of the country. Raveendra Desai, COO — J&K, Bharti Airtel said, "We are pleased to launch our 4G services in Jammu & Kashmir and look forward to delighting customers with best-in-class services on India's best smartphone network." "We invite customers to avail the exciting data offers and get on to the digital superhighway. We remain committed to the government's digital vision for the state and will continue to invest in expanding our services," he said. The company plans to expand its 4G footprint to over 100 towns across J&K, he said adding that Airtel 4G has been rolled out in the state using FD LTE ...

Offer will close on Feb 28; prepaid users will get free 3GB data with Rs 345 recharge Telecom operator   Bharti Airtel   on Tuesday upgraded its existing unlimited calling schemes by adding 3GB free 4G data, worth up to Rs 9,000, for non-users of its 4G services. “Customers will get free 3GB data every month till December 31, 2017, with select prepaid and postpaid packs under this offer. This free data benefit will be over and above the pack or plan benefits,” Bharti Airtel said in a statement. Under the scheme, Airtel will offer free data for 12 months, worth up to Rs 9,000, to customers who switch to Airtel 4G network. “The 12-month offer is available to any customer with a 4G mobile handset that is currently not on the Airtel network. Any customer, including existing Airtel customers, upgrading to a new 4G handset can also avail this offer,” the statement said. This offer will be available to customers across India starting January 4 and will close on February...

Sasha Chettri,   Airtel 4G   girl, is the ad world’s newest poster girl. Chettri has gone viral on social media, ever since Airtel kicked off its 4G campaign last July, and, in the process, has delivered for brand Airtel what no other campaign has - high recall value. With her unconventional and provocative approach, 21-year-old Chettri has firmly put brand Airtel on the country’s 4G landscape. Today, 4G in India means Airtel just the way years ago Coca-Cola staked claim on the entire soft drinks category through its Thanda Matlab Coca-Cola campaign with Aamir Khan. Given that the next generation of mobile broadband, or 4G, is about speed, the television commercial showing two girls racing their phones on a terrace in Lucknow was an unusual way to break the clutter on television. Given that other telcos have not come up with such high-decibel campaigns, Chettri has become a shorthand for 4G as a category. In advertising parlance, the success of a campaign is measur...