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Flipkart is looking at adding content to its portal Major e-commerce and retail players, including Paytm, Future Group and Flipkart, are set to invest close to $100 million in procuring and incorporating entertainment content, in a bid to take on  Amazon  India. According to sources, Paytm, which recently announced a host of new features in ‘Inbox’, its in-app messaging service, including live TV, news, cricket, entertainment videos and games, is planning to invest close to $30 million in this sector. Kishore Biyani-led Future Group is planning to make significant investments in creating a separate entertainment vertical on the company’s various apps and has set aside close to $14.5 billion for on-boarding artificial intelligence and machine learning on its platform to support entertainment content. It is also in talks with various entertainment content providers as well as movie theatre chains to provide tickets online as well as offline. Article Source :...

Flipkart buys Jabong, beats out Snapdeal, Future Group Flipkart-owned   online fashion   retailer Myntra has acquired smaller rival   Jabong   as it looks to strengthen its portfolio in the high-margin online fashion retail space. The move comes at a time when rival Amazon is pumping in billions of dollars to have a run at becoming the leader in India’s fledgling   e-commerce   space. Snapdeal   – which competes directly with   Flipkart   – large-format retail giant   Future Group , Aditya Birla owned Online shopping and fashion store. Shop the latest fashion trends online |   abof.com   and others were also in the running to acquire Jabong. The company in a statement said the deal will further strengthen its position as the “leader in fashion and lifestyle segment” in India. It did not disclosing the financial details of the deal. “Fashion and lifestyle is one of the biggest drivers of ecommerce growth in India. We hav...