Now, an app for celebrities to connect with fans
If you are a fan of Virat Kohli , India's hottest cricketing star, you may soon be able to meet and greet him, chat with him online, receive exclusive pictures, videos or content from him or get discounts on select brands, like Wrogn and Chissel, which he endorses or part-owns. This is provided you buy the Virat FanBox — a special edition MotoG Turbo phone that comes with an in-built app for Rs 16,999, which includes the membership fees to the Virat fan club for 365 days. Of course, the FanBox also comes with a mini-bat signed by Virat, a hand-written (printed) letter from Virat, and a unique membership number which is linked to the IMEI no of the phone — all in a well decorated box. The phone will also serve as a key to a lot of entry points, like the post-match fan booth the club would organise. The FanBox has been developed by Privyplex, a start-up founded by two alumni of Insead Business School — Ahmed Arab, the CEO, and Upmanyu Misra (chairman of it...