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After a two-year gap, Pune-based two- and three-wheeler maker   Bajaj Auto has regained its third rank, in terms of number of units sold, displacing Chennai-based TVS Motor. Powered by new model launches such as Avenger and V15 (promoted by INS Vikrant), Bajaj Auto clocked two-wheeler sales of 200,433 units in domestic sales against 197,692 units sold by TVS Motor — which sells motorcycles, scooters and mopeds — in April 2016, according to the sales figures disclosed by the two companies. May 2014 was the last time when Bajaj Auto had held its lead at 176,277 units against   TVS Motors   174,219 units before finally being over taken by TVS in June 2014. Bajaj Auto, the makers of performance bikes under the Pulsar brand, had to increase production after two successive launch hits. Models such as the Avenger (three variants) and V15 have provided incremental sales of nearly 50,000 units a month, pushing Bajaj’s domestic sales to beyond 200,000 units f...

Despite a string of brand failures around it, Pulsar has managed to stand out from the crowd. With not less than eight models under its fold, Pulsar has been the most hardworking brand for Bajaj Auto, India’s second-largesttwo-wheeler manufacturer.  Read Articles