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Success of Pokemon GO adds impetus for change at Nintendo The phenomenal success of   Pokemon GO   and the surge in Nintendo Co's market value by $17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company. Until Pokemon GO, a mobile game, was launched just over a week ago,   Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them. But the success of Pokemon GO - unforseen even by its creators - has shown the potential for augmented reality and for Nintendo to capitalise on a line-up of popular characters ranging from Zelda to Super Mario. Seth Fischer, founder and chief investment officer at Oasis Management, is one of Asia's best known hedge fund managers and has long been a small but loud shareholder. Encouraged by the success of mobile games like "Candy Crush", he has campaign...

Pokemon Go, getting you out of your couch Pokemon has made a strong comeback this year with   Nintendo 's location based game for Android and IoS called ' Pokemon Go '. Facebook's timeline, Instagram and Twitter feeds are loaded with hunters prying around streets catching pokemons in exchange for points and level ups. So, I wondered what the craze was all about and downloaded the .apk file (since the app   is yet to be released in India). While there is nothing to brag about the Interface of the game, the main highlight, in my opinion is that it makes you 'walk'. This is unlike any 'trending' game to have ever been released. I'm quite confident that if I keep playing on, not only would I have a handsome inventory of pokemons, my legs would thank me for finally getting my couch potato self outside. ( More )