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With 13 on health care shortlist, Indian agencies could convert at least half of them into winning campaigns on day one of the festival, say experts During the last few years, Indian advertisement agencies at the Cannes Lions Festival of Creativity, billed as the Oscars of advertising, have turned to the health care and glass lion categories in their quest for metals, industry parlance for awards. And this year has been no exception, with health care (including health & wellness and pharmaceutical) giving Indian agencies 13 shortlisted entries, an impressive start to its campaign at the French resort town. Shortlists, for the uninitiated, ensure ad agencies are in the reckoning for metals. The higher the shortlists the more is the likelihood of conversion into metals. Also Read : Cannes Lions 2018: Seamless world of advertising In the glass lion category, Indian ad agencies have four shortlists this year, including hot favourites such as ‘Sindoor Khela — No Co...

36 lakh Iraqi children at risk, due to surge in violence: Unicef The grievous rise of conflict in West Asian country --   Iraq   has left 36 lakh children, which is one in five of the country’s   children   at   risk   of death, injury, sexual violence or abduction, according to a recent report by United Nations Children's Emergency Fund (Unicef). In a report titled   A Heavy Price for Children,   the UN children's agency said that the number of children in Iraq were at serious risk of   death   or wartime exploitation had increased by 13 lakh in the past 18 months. The report said that 47 lakh Iraqi children --- a third of all, need humanitarian aid, with deteriorating conditions following the fierce military operations in Fallujah and around Mosul. As the scale and complexity of the humanitarian crisis in the country, reeling from nearly four decades of conflict, insecurity and neglect, where the impact on children worsens ev...