Micromax launches 20 new devices, new logo



Micromax in an unprecedented move launched 15 smartphones, two LED TV, two tabs and a smartwatch. The company also announced their new corporate strategy, which they called Micromax 3.0, and released their newly designed logo. All in a day.
The Chinese inflow in to the electronics market is gathering attention from the customers. Because many of them are doing very well in India.
Micromax one of the top five brands in India plans to be the number 1 brand in the country and one of the top 5 globally. As the first step, they launched twenty new products, including two flagship smartphones, Canvas 6and Canvas Pro. Both priced at Rs 13,999.
The Canvas 6 Pro is the company's first full metal body design. The 5.5 inch phone gas a fingerprint scanner in the back. It has 3 GB RAM and 32 GB internal memory. The phone has an 8 megapixel (mp) front camera and 13 mp rear camera.
Canvas Pro has a 4GB RAM and 16 GB internal memory. It has a MediaTek Helio processor and a 5.5 inch screen.
Shubhajit Sen, chief marketing officer of Micromax Launched said: "Our product strategy hinges on touching 60 million devices this year."
With these launches they are practing their new philosophy: Nuts: Guts: Glory.

1 view • Written Just now

Comments

Post a Comment

Popular posts from this blog

The Flipkart-ebay deal and the high stake battle with Amazon

Image
Flipkart has been and will continue to make acquisitions to increase scale India's top e-commerce firm   Flipkart   has raised $1.4 billion in its biggest fundraising to date as it takes on US tech giant   Amazon.com   Inc for a larger share of the country's burgeoning online retail market. Chinese social media and entertainment firm Tencent Holdings Ltd, the world's biggest software company Microsoft Corp and online marketplace eBay Inc participated in the funding round, Flipkart said in a statement on Monday, which will value the Indian company at $11.6 billion. That is lower than the $15 billion valuation achieved at its last fundraising in 2015, reflecting how competition has intensified in the e-commerce sector as companies vie for a slice of the world's fastest-growing internet services market. Amazon last year said it would invest over $5 billion in India, and has recently expanded into online video and grocery shopping, seeking to expand aggressively
Read more

Amazon now has customers in 100% serviceable pin-codes in India: Jeff Bezos

Image
If things fall in place, then a deal with a major offline retailer might happen by the end of this year, according to a source Amazon might be the most visited shopping site in India, but for Jeff Bezos, the founder and CEO of the technology giant, it is still Day 1 in what may be the second-most important market for the firm outside the US. Bezos, in a letter to customers, said that Amazon now has customers in 100 per cent serviceable pin-codes in the country and is shipping packages from more than 50 fulfillment locations in 13 states. From talking about how Alexa plays devotional songs in local Indian languages to Amazon India working closely with communities in rural areas, Bezos said that the online marketplace has now become part of the country's culture and has adapted all its services and offerings accordingly. Stressing that Amazon India has captured the top spot for the last two years, Bezos pointed out that Amazon is the most visited site in the cou
Read more

Hypertension drug recall by USFDA shot in the arm for some drug majors

Image
The recall was due to an impurity (N-Nitrosodimethylamine or NDMA) which was found in the recalled products that include valsartan and its combinations   The recent recall of a common  hypertension drug  in the US due to contamination with a carcinogen has opened up short-term opportunities for a handful of Indian players. The issue with sartan (hypertension drug) began around July, when the US Food and Drug Administration (USFDA) notified health care professionals of a voluntary recall of several drug products containing the active ingredient valsartan. Valsartan is used to treat high blood pressure and heart failure. The recall was due to an impurity (N-Nitrosodimethylamine or NDMA) which was found in the recalled products that include valsartan and its combinations. According to the USFDA’s list of products under recall, four companies - Teva, Prinston, Torrent, and Hetero - have recalled products containing the valsartan active ingredient. The USFDA also place
Read more