Amazon launches Prime Video with 9 original titles from India

Includes original titles from India; American e-commerce giant will make service available in India at Rs 499 yearly, for now, compared to Netflix's starting price of Rs 500 a month
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American e-commerce giant Amazon Prime announced the launch of its Prime Video service in India, after a year of preparation. It will be available at Rs 499 a year as an introductory offer, and includes a month's free trial.
The content library has a range of Hollywood and other international movies and TV shows. With this, Amazon Prime has announced the launch of nine Indian original shows, making it the largest Indian original line-up on an OTT (over-therop, meaning delivery of media service over the internet without a multi system operator deciding content) platform.
"After the US and Japan, India is a focus market in terms of content creation. While preparing for the launch, we realised that while there is an appetite for international library and original content (already available on Prime), Indian viewers also have an appetite for good local content. So, we went ahead and collaborated with a range of Indian talent to create the original shows," says James Farrell, head of content, Asia-Pacific, Amazon Prime and Amazon Studios.
With this pricing, it is among the cheapest of OTT services in India, along with Zee's Ditto TV. American peer and global competitor Netflix, which launched in January this year, offers three tiers of membership for Rs 500, 650 and 800 a month. Indian entities Eros Now (Rs 49 and Rs 99 a month) and Hotstar (Rs 199 a month) offer some content for free; premium content is charged. In the case of Amazon, a prime customer has access to the entire library in the country. One connection can be viewed on three devices simultaneously and accessed from anywhere in the world.
Amazon Prime Video Launch can be watched using the new Prime Video app for Android phones and tablets, on the Prime Video app for iPhones and iPads, on the new Welcome to Prime Video website, and on popular internet connected TVs and gaming consoles. The Prime membership also includes free shipping all over the country. Read More

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