Google is betting big on cloud services to woo Indian companies

The US-based company has over 1,000 security engineers working on Google Cloud

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In the face of rising competition from Amazon Web Services and Microsoft, global tech giant Google is betting big on its cloud services to woo 44 million small and medium enterprises (SMEs), more than 20,000 start-ups and hundreds of major companies.

Google’s cloud customers in India include Ashok Leyland, Online flight booking, Hotels, Bus & Holiday Packages at Goibibo, Hero MotoCorp, Life, Car, Health, Travel, Quikr, Yaatra, SBI Cards, Hike Messenger, Vistara and ShareChat.

The company, which currently has three data centres in Mumbai, is on an expansion spree.

Knowing that the demand is set to increase from the fintech sector in over the next couple of months as banks and non-banking financial institutions hurry to meet Reserve Bank of India’s (RBI) directive to bring financial data back to India, the company is hoping for a rise in demand.

The tech giant is pitching its artificial intelligence and machine learning laden cloud service as an easy to use and secure option, which it claims is better than competition.

The company has conducted several roadshows across the country in the past few weeks to woo current as well as prospective customers.

ALSO READ: Why this 77-year-old ex-SC judge is making Google, Amazon, Facebook jittery

The company on Thursday said security was the “bedrock” of its cloud services for enterprises, which saw significant adoption in India over the last few months.

Google’s cloud region in India went live in November last year and offers services, including Big Data, storage and networking. Google competes with the likes of Amazon Web Services and Microsoft in this space.

Read More → Google cloud services
 

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