This Prime Day sale, Amazon India brings virtual reality to a mall near you

Prime Day this year will also feature over 200 exclusive new product launches from top brands

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From more than 200 exclusive launches, massive discounts, cashbacks, brand new entertainment content to even virtual reality stores at malls all over the country, Amazon India is going all out on the second edition of members-only Prime Day, which is part of its multi-national global discounting and deals event. The 36-hour-long event will start on July 16.

In an India first initiative, Amazon India is planning as many as 11 pop-up stores in malls across the country where online shoppers with the help of virtual reality headsets would be able to see the products before buying.

"For the first time, customers will be able to experience the new products launching on Prime Day in Virtual Reality (VR) before buying. VR brings alive exclusive products in an environment that customers are likely to use it in, for example, customers can see a dress modelled in three-dimension, open a microwave placed on the kitchen countertop to look inside, and more. This VR experience is open to all customers with preferential access to Prime members at select malls in Mumbai, Delhi NCR, Kolkata, Chennai and Bengaluru," said Akshay Sahi, Director & Head of Prime, Amazon India. Similar technology has been used by Alibaba in China during its Single’s Day event.
 

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