Mahindra & Mahindra rolls out KUV100, aggressively priced at Rs 4.42 lakh


Sports utility vehicle (SUV) market leader Mahindra & Mahindra today launched its compact KUV100 starting at Rs 4.42 lakh (ex-showroom, Pune), pitting it directly against popular hatchbacks like Maruti Suzuki Swift and Hyundai Grand i10.
The vehicle, which will be the third product under four meters in length (Quanto and TUV300 being the other two) from the company has kept hatchback buying youth as its target customer who until today did not have the option of an SUV alternative. 
Built at a cost of Rs 1,200 crore over a period of four years, KUV100 is the smallest Mahindra vehicle with seating capacity of a maximum of six people. This new SUV also marks the entry ofM&M into the petrol segment the engine of which was developed in-house.

ALSO READ: Mahindra KUV100: Key specs of the ‘Young SUV’
The KUV100 has to compete with the Swift (petrol) priced at Rs 4.66 lakh and the Grand i10 priced at Rs 4.64 lakh (both prices ex-showroom, Pune). The compact car segment, to which the Swift and Grand i10 belong, contribute 60% of the passenger vehicle market or 1 million units a year. Read Articles

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